Protecting Your Business’ Brand
Your reputation is one of your business’ best assets. Your customers know you. They trust you. They rely on your good name to provide the products or services that you are known for. Trademark protection ensures that you are able to keep someone else from jeopardizing the good will of your customers or harming your reputation by confusing consumers and copying your hard-earned success. State and federal trademark laws help companies that engage in interstate commerce, including businesses that provide products or services to customers and clients from out-of-state, but local businesses may need to look to Virginia law to protect their reputation.
There are many misconceptions about trademarks that can confuse both business owners and attorneys who aren’t familiar with the complexities of trademark law. You don’t actually need to register a trademark with anyone in order to actually have a trademark. However, if you don’t register your mark someone else might. This can create problems, cost you money, and potentially even restrict where and how you can use your business’ name, logo, or taglines. Registering your mark strengthens your ability to enforce your rights, gives you greater legal remedies, and, most importantly, gives you peace of mind when it comes to investing in advertising and promoting your brand.
For more information on trademarks, how to get register them, and why doing so is just good business, visit our Trademark Center.